“Wachtel repeatedly turns to representations used in advertising and the media, in what she describes as acts of 'reclamation'”
Mining from the expanses of popular culture, Julia Wachtel is best known for work that actively unsettles our vast visual vocabulary. An ongoing format for her paintings involves repeating recognisable images into compositions which position the frivolous, the significant, and the nondescript in unprioritised succession. Wachtel almost exclusively draws imagery from the internet, and repeatedly turns to representations used in advertising and the media, in what the artist describes as acts of 'reclamation'.
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